Cookie policy

Who are we?

The Woodland Trust is the UK’s largest woodland conservation charity and our registered charity numbers are 294344 in England and Wales, and SC038885 in Scotland. Our charity is also registered in England and Wales as a company limited by guarantee under number 1982873.

In this policy ‘we’ means both the charity and its subsidiary trading on its behalf, Woodland Trust (Enterprises) Limited, registered in England (No. 2296645), a wholly owned subsidiary of the Woodland Trust. Registered office: Kempton Way, Grantham, Lincolnshire, NG31 6LL.

What are cookies?

A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you use our website. We use cookies on our website and these help us recognise you and your device and store some information about your preferences or past actions.

Essential or 'strictly necessary’ cookies allow you to move around our website and use its features and/or services. These cookies always need to be on as they help to make our website work. Essential cookies are a site’s basic form of memory, so they do things like remember if you are logged in to a part of the website.

You can set your browser not to accept cookies and the websites below tell you how to remove cookies from your browser. However, some of our website features may not function as a result.

Our use of cookies

We use cookies on this website to:

• recognise when you visit this website (this speeds up your access to the website as you do not have to log in each time)
• obtain information about your preferences and use of our website
• keep track of the items stored in your shopping basket and take you through the checkout process
• carry out research and statistical analysis to help improve our content, products and services, and to help us better understand our users’ requirements
• target our marketing and advertising campaigns (and those of our partners) more effectively by providing interest-based advertisements that are personalised to your interests
• make your online experience more efficient and enjoyable.

For further information on cookies generally visit the AboutCookies or All About Cookies websites.

Types of cookies

A visit to a page of the Woodland Trust website may generate the following types of cookie:

• Session cookies
  These allow our website to link your actions during a particular browser session. These expire each time you close your browser and do not remain on your device afterwards. We do not collect personal data from session cookies.
• Persistent cookies
  These are stored on your device in between browser sessions and allow your preferences or actions across our website to be remembered. These will remain on your device until they expire, or you delete them from your cache.

Additionally, the cookies that we place on your device may also be:

• Strictly necessary cookies
  These are essential for you to be able to navigate our website and use its features. Without these cookies, the services you have asked for could not be provided.
• Performance cookies
  These collect information about how you use our website, e.g. which pages you go to most often. These cookies do not collect personally identifiable information about you. All information collected by these cookies is aggregated and anonymous, and is only used to improve how our website works.
• Functionality cookies
  These allow our website to remember the choices you make (such as your username, language, last action and search preferences) and provide enhanced, more personal features. The information collected by these cookies is anonymous and cannot track your browsing activity on other websites.
• Targeting cookies (third-party cookies and cookies used for advertising)
  Targeting cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement on our website and help measure the effectiveness of the advertising campaign. These may also be used to choose the advertisements which are displayed to you on our website and other websites.

Third-party cookies

Third-party cookies are generated and placed on the user’s device by a different website other than the one the user is visiting. They are created when a user visits a website that includes elements from other sites, such as third-party images or ads. If a server hosting one of these elements responds to the request by setting a cookie, that cookie is stored on the user’s browser.

Meta data

Meta data is defined as the data proving information about one or more aspects of data. It is used to summarise basic information about data that can make tracking and working with specific data easier. We use meta data for means such as the creation of data, keeping track of the purpose of data and monitoring the time and creation of the data.

There are an array of Meta companies, these Meta companies receive information from, and share information to other Meta companies. They may use the information they receive from them, and they may use the information shared with them, to help operate, provide, improve, understand, customise, support, and market their services and offerings, including the Meta company products.

Which cookies do we use?

The list below outlines the purpose of each of the cookies we use on our websites and gives links to the privacy policies of any third parties involved. Please note that third parties may store or process data differently than we do as stated in this policy.

Cookie type: strictly necessary
Cookie author: Cloudflare and various others
Cookie purpose: these cookies are used to ensure our website is usable. They enable basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Policy location: Cloudflare privacy policy

Cookie type: third-party advertising/analytics
Cookie author: AddThis
Cookie purpose: AddThis button spreads content across the web, making it easy for visitors to bookmark and share with other people. It provides statistics about bookmarking and sharing activity.
Policy location: AddThis

Cookie type: third-party advertising/analytics
Cookie author: AppNexus
Cookie purpose: helps deliver the right adverts at the right time to the right audience.
Policy location: AppNexus

Cookie type: third-party advertising/analytics
Cookie author: Crazy Egg
Cookie purpose: provides web analytics to track how you interact with pages on our site. It enables us to recognise you when you return to the site.
Policy location: Crazy Egg

Cookie type: third-party advertising/analytics
Cookie author: dotdigital
Cookie purpose: after receiving a website email from us, this cookie uses a unique identifier, linking behaviour on the site to you and your email response.
Policy location: dotdigital

Cookie type: first-party advertising/analytics
Cookie author: Facebook
Cookie purpose: this allows conversion tracking, optimisation and remarketing. Facebook is part of the Meta Platforms, which it receives information from and shares information with. It may use this information to help operate, provide, improve, understand, customise, support, and market their services and offerings, including those of the other Meta Platforms.
Policy location: Facebook

Cookie type: first-party advertising/analytics
Cookie author: Google Adwords, Analytics and Google Marketing Platform 360
Cookie purpose: this is a web analytics service provided by Google which uses cookies to show us how visitors found and explored our website, and how we can enhance their experience. It provides us with information about the behaviour of our visitors (for example, how long they stayed on the site, the average number of pages viewed) and also tells us how many visitors we have had.
Policy location: Google

Cookie type: third-party advertising/analytics
Cookie author: Gwallet
Cookie purpose: this is an analytics company that is part of a network of sites, cookies, and other technologies used to track you, what you do and what you click on, as you go from site to site surfing the web. Over time, sites like Gwallet create an online profile of you, usually including the sites you visit, your searches, purchases and other behaviour. Your profile can then be exchanged and sold between various companies, advertisers and marketers.
Policy location: Radiumone

Cookie type: third-party advertising/analytics
Cookie author: Zoho PageSense
Cookie purpose: Zoho PageSense is an all-in-one analysis and feedback tool that reveals the online behaviour and feedback of our website's visitors.
Policy location: Zoho

Cookie type: third-party  advertising/analytics/marketing/personalisation
Cookie author: Pinterest
Cookie purpose: used to store language preferences or other settings so users don‘t have to set them up every time they visit Pinterest. This helps determine which Pins, boards, people or websites users have interacted with so they can be shown related content they might like, to help an advertising service and to market Pinterest to users via other websites and apps.
Policy location: Pinterest

Cookie type: third-party advertising/analytics
Cookie author: X
Cookie purpose: this allows X integration and sharing capabilities for social media. It also tracks conversions from X advertisements.
Policy location: X privacy policy

Cookie type: third-party advertising/analytics
Cookie author: YouTube
Cookie purpose: uses a unique identifier to retain statistics of videos you've seen on YouTube. It also estimates your bandwidth on pages with integrated YouTube videos.
Policy location: YouTube

Cookie type: third-party analytics
Cookie author: Siteimprove
Cookie purpose: we are using Siteimprove, a web analytics service provided by Siteimprove, Inc. The cookies are used to help record the visitor’s use of this website. They collect statistics about website usage such as when the visitor last visited. This information is used to improve the user experience of the website. The cookies contain no personal information and are only used for web analytics.
Policy location: Siteimprove

Cookie type: third-party analytics
Cookie author: Cookie Yes
Cookie purpose: this is our cookie consent solution system, which allows us to manage cookie consent and personalise your experience whilst visiting our website.
Policy location: Cookie Yes

Cookie type: third-party analytics
Cookie author: Google consent mode
Cookie purpose: consent mode helps communicate users' cookie or app identifier consent status to Google.
Policy location: Google

Cookie type: third-party analytics
Cookie author: Microsoft Bing
Cookie purpose: this allows us access to conversion tracking, optimisation and remarketing.
Policy location: Microsoft

Cookie type: third-party analytics
Cookie author: TikTok
Cookie purpose: this allows conversion tracking, optimisation and remarketing. TikTok is part of the Meta Platforms, which it receives information from and shares information with. It may use this information to help operate, provide, improve, understand, customise, support, and market their services and offerings, including those of the other Meta Platforms.
Policy location: TikTok

Cookie type: third-party analytics
Cookie author: WhatsApp
Cookie purpose: we use WhatsApp to keep in touch with our volunteers. This platform is also used occasionally in relation to events. WhatsApp is part of the Meta Platforms, which it receives information from and shares information with. It may use this information to help operate, provide, improve, understand, customise, support, and market their services and offerings, including those of the other Meta Platforms.
Policy location: WhatsApp

Cookie type: third-party analytics
Cookie author: Instagram
Cookie purpose: we use Instagram to keep our supporters updated with our current activity. We also use this platform to market our products. Instagram is part of the Meta Platforms, which it receives information from and shares information with. It may use this information to help operate, provide, improve, understand, customise, support, and market their services and offerings, including those of the other Meta Platforms.
Policy location: Instagram

Cookie type: first-party advertising and analytics
Cookie author: Quantcast
Cookie purpose: used to measure and understand interactions with websites and apps, so that we can provide insights to website and app owners about how their websites and apps are being used.
Policy location: Quantcast

Cookie type: third-party analytics
Cookie author: Nectar
Cookie purpose: used to manage our Nectar partnership with Sainsbury's.
Policy location: Sainsbury's

Cookie type: third-party advertising
Cookie author: Amazon
Cookie purpose: used to improve the visibility of our brand and products.
Policy location: Amazon

Cookie type: third-party analytics
Cookie author: MediaIQ
Cookie purpose: this allows conversion tracking, optimisation and remarketing.
Policy location: MediaIQ

Cookie type: third-party marketing tool
Cookie author: Moveable Ink
Cookie purpose: this allows us to create personalised emails for our audiences.
Policy location: Moveable Ink

Cookie type: third-party analytics
Cookie author: TVSquared
Cookie purpose: this allows conversion tracking, optimisation and remarketing.
Policy location: TVSquared

Cookie type: third-party analytics
Cookie author: VDX
Cookie purpose: used to increase brand impact, customising video messaging to be more relevant.
Policy location: VDX

Cookie type: third-party analytics
Cookie author: Xandr Inc.
Cookie purpose: provides advertising technology that allows websites, apps, smart TVs, audio, and other internet-connected properties to generate revenue by showing advertisements to their users, and allows marketers and other advertisers to show advertisements to individuals online who may be interested in their products or services.
Policy location: Microsoft

Cookie settings

If you do not want to accept cookies, you can update this via our cookies banner and amend the settings as you wish. Alternatively, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of our website and you will not receive a personalised service.

If you are primarily concerned about third-party cookies generated by advertisers, you can visit the trade body representing these advertising platforms for more information: Network Advertising Initative. From its website, you can control third-party online advertising by managing your browser opt-outs.

Please note that these links will take you to other websites. The Woodland Trust will not be responsible for the information and also the setting of cookies on these other websites.

For further information about cookies and how to disable them please visit the Information Commissioner's Office website.

Data privacy by design and default

Data privacy by design and default means we apply appropriate measures to assess risk to our data subjects' individual rights by applying Articles 25(1) and 25(2) of the UK GDPR that outlines our obligations concerning data protection.

We have integrated safeguards and security measures to ensure that your data is kept safe and only processed in a way that you have agreed to. Please see our Privacy Policy for more details.